Editorial standards
How we make the calendar.
The vetting, the sponsorship rules, the corrections policy — all of it, in one place.
How we vet events
What gets in, and why
Every event we publish has been reviewed by a person — never an algorithm, never an autopublish queue. We approve events that meet three bars: they're actually happening, they're worth our readers' time, and the listing is accurate.
We pull events from a mix of submissions (via /share), our own scouting at venues + parks, and a handful of trusted sources (libraries, parks departments, Facebook events, regional press). Anything we publish gets a quality + relevance score; below a threshold, it stays in the admin queue until it's improved or archived.
How we handle sponsors
Disclosure first, always
Sponsored events on the site carry a clearly marked “Sponsored” pill in the corner of the card and on the event detail page. There is no editorial-disguised-as-advertising content on this site.
Sponsorship buys placement and visibility — not editorial endorsement. A sponsored event still has to clear the same quality bar; we won't promote something we wouldn't recommend ourselves. If a sponsor asks us to take down a competitor's editorial listing, the answer is no.
Insider Partners get category exclusivity per city per month (we won't take two HVAC partners in Meridian in May). That's the only commercial commitment that constrains editorial decisions.
Corrections policy
When we get it wrong
We update event details when an organizer notifies us — typically within 24 hours. If a fact in our editorial copy is wrong, we correct it inline and add a brief note acknowledging the correction. We don't silently rewrite history.
Spot something wrong? Email Brayden directly or use the “Report an issue” link on any event page.
Removal policy
When events come down
Events come down from the public calendar in three cases:
- The event ended (auto-archived after start date passes).
- The organizer requested removal — we honor it within 24 hours.
- We discovered the listing was inaccurate or the event was misrepresented — we remove it and email the submitter.
We don't hard-delete event records (helps us audit what we've ever published). Removed events return a 404 page that surfaces similar upcoming events to keep visitors on-site.
Authorship + accountability
Who's behind this
What's Up 208 is owned and edited by Brayden Dunn, a lifelong Idahoan based in Meridian. Editorial decisions are ultimately his; he's reachable at brayden@whatsup208.com.
See the About page for the longer founder bio. The site's legal entity is Treasure Valley Insider, registered in Idaho.